WHITSTABLE OYSTER   BREWING COMPANY 

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The Brief

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Whitstable Oyster Brewing Company commissioned Caridade Studio to reimagine the visual identity of their best-selling beer, Oyster Stout. The objective was to create a bold, vintage-inspired illustration that celebrates the brand.

The artwork was designed to extend beyond the beer itself, becoming the centrepiece of a wider campaign that included two handcrafted oversized matchboxes, a limited edition series of five-colour screen prints, and the licensing of the illustration for use across a range of branded miniature matchboxes.

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The Challenge

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Drawing inspiration from traditional matchbox graphics, Victorian advertising and maritime ephemera, the final artwork balances nostalgia with strong contemporary design principles.

 

The illustration was designed as a flexible brand asset, extending beyond the beer label into print, packaging and licensed merchandise. The result is a cohesive visual identity that strengthens brand recognition while celebrating the character of Oyster Stout.